외국인 쇼핑관광객의 의류상품 평가에 관한 연구

A Study on the Evolution Criteria of the Selection of Clothing to Inbound Traveler

The purpose of this study is to investigate the evolution criteria of the selection of clothing product, and to survey how the evolution criteria affect overall shopper’s satisfaction, the willingness of repeated buying. The sample of this study is from the inbound traveler. The result of this study is as follows: 1. Demographic characters affect the evolution criteria of the selection of clothing to inbound traveler. 2. The Clothing evolution criteria affect overall shopper’s satisfaction, willingness of repeated buying. The result of this study will be helpful for the apparel industries which have needs to establish the marketing strategies.