Information Technology의 기존 관광산업에 대한 영향 및 향후 Trend에 대한 전망

The Impact of Information Technology on the Tourism Industry and Prospect on the Trend in the Future : Profit Model of Cyber Travel Agency

IT has an influence on the travel agency as chance and threat. The purpose of this study is to find what profit model of cyber travel agency. Ernst&Young’s five business profit models that are based on target audience and transaction focus is selected to evaluated existing model of cyber travel agency. Those are off-line facilitator, gateway, context provider, commerce destination, online exchange. The result of this study show that there is no specific profit model in domestic cyber and on-offline travel agencies. Just Portal cyber travel agenies abroad have a few profit model. They have online exchange model, which are various target audience and abound provide contents.