학술저널
This study was an empirical investigation of performance about the homepage of hotel industry which located seoul and local hotels in the net to provide basis information and identify the degree of importance of the new channel as a marketing tool. The study also analyzed the practicalities and outcome of the site features and developed a picture of how hotels adopt their web sites and which function work best. In brief, the homepage of hotel provides not only just simple information about the property but also easy access to various information the user need indeed.
[Abstract]
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 서울과 지방호텔의 인터넷 홈페이지 현황 분석
Ⅴ. 결론
참고문헌
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