일본인들의 해외 결혼식 한국유치 가능성에 관한 연구

A Study on the Possibility of Holding Japaneses’ Overseas Wedding Events in Korea

To seek the possibility of holding Japaneses’ overseas wedding events in Korea, this study conducted an empirical analysis of the Japanese visiting Korea. Research findings are as follows. First, the overseas wedding market of the Japanese seems to be promising. Second, the Japanese obtain information on the wedding through mainly travel agents and internet six months in advance before the ceremonies. Third, they prefers the traditional wedding style of the destination and western style course menus. Finally, the Japanese considered 5 factors(food/process of wedding ceremonies, cost, atmosphere/weather, wedding location/program, safety/convenience) when they consider the overseas wedding. This study concludes with marketing implications of the results.