일본인이 본 한일월드컵축구의 지역관광진흥에 관한 연구

A Study on the Advancement of Local Tourism during the 2002 World Cup Through a Japanese Perspective

This paper aims to examine the advancement of local tourism during the 2002 World Cup to the people of Sapporo, Japan. The summary is as follows: This international sporting event can be interpreted as the work that may increase the potential attractiveness of tourism. The 2002 FIFA World Cup Korea/Japan requires a tourism-promoting measure as a tourism which transcends national borders. In this paper, we implement an attitude surveyed from the people of Sapporo and we also add other considerations to the results. This paper is based on the results of studying the consciousness of the citizens in Sappporo, Japan. The citizens in Sapporo point out the importance of international exchanges and of hospitality but they do not participate in specific activities. Therefore, this paper claims that we need to be considerate of national consciousness and we think we have to create a system which can integrate a constructive and efficient spirit of volunteerism.