호텔기업 인터넷광고의 유익성 평가에 관한 연구

A Study on the Usefulness Valuation of the Internet Advertising in Hotel Industry

This study focused on the Internet advertising of hotel to provide implication for the accommodation market. The Internet is one of the efficient way of attracting customer as communications between hotels and clients. The purpose of this study is to suggest the most influential factors which was related to the new customer to the market. The Questionnaires were distributed to the clients who had used the internet as booking tool, browsing and choosing the hotel more than twice. The outcome of the study was in favor to the user. Even though the average age of the user are getting younger than before. On the other hand, some user had never experienced the hotel homepage on the net. The marketer of the hotel have to promote their convenient and speciality, easy-accessibility, and to find proper channel for the internet marketing.