관광객의 안전요인 만족도 및 재방문의사 분석

Analysis of the Safety Factors for Event Visitors : 2000 Gyeongju World Culture Expo

Global tourism has increased throughout the 1990s, with the biggest surge occurring in the Asia-Pacific region. Long-distance travel is also increasing, and at a rate faster than the global average. The opportunities for event tourism appear to be strong almost everywhere, although we know from recent history that recessions like IMF impacted on these destinations. Along with this upward trend, competition for more desirable tourists is also surging, so destinations cannot be complacent (Getz, 1997). Event tourism is appearing as the powerful method in the fierce competition around the tourism industry. This paper investigated the safety factors considered by visitors of 2000 Gyeongju World Culture Expo in Korea and analyzed the correlation between the safety factors and the demographic characteristics of the visitors.