The purposes of this study are the analysis by content of satisfaction level of participants in the festival, efficient festival component. A field survey was conducted during the Suncheon Nagan Festival days in Suncheon, from May 4-8, 2005. In this study, 18 items on five point Likert scale were examined through factor analysis using a sample of 377 visitors. Four factors were identified as follows : PR, convenience facility, festival diversification, festival satisfaction. The author observed if there were statistically significant differences of PR, convenience facility, festival diversification. The results indicated that had more positive of PR, convenience facility, festival diversification.
[ABSTRACT]
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌
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