국내 중저가호텔의 새로운 모델 개발에 관한 연구

A Study on Developing a New Model for the Mid & Low Priced Hotels in Korea

The present study aims to provide the basic concepts for improvement of management profit and advancement of brand image to introducing a new model of moderate and mid & low priced hotels in order to cope with an uncertain economic situation and keep face with international hotel industry. To develop a new model of moderate and mid & low priced hotels could be the firm method to improve domestic accommodation industry and to attract capitalists who are willing to invest on the moderate and mid & low priced hotels in the future. To achieve the aim of study, I took the following steps. Firstly, I examined all the various theories of moderate and mid & low priced hotels that were published and announced in public. Secondly, I deduced the choice attributes for moderate and mid & low priced hotels through case study of precedent guest’s choice attributes. Finally, I described the essential points in managing moderate and mid & low priced hotels on the basis of results from the analysis of questionnaires. The conclusion is that the management strategy differentiated by the location, demand and resources of the hotel is necessary and I expect that this strategy will play a central role in activating moderate and mid & low priced hotels.