井邑 丹楓祝祭의 活性化 方案

A Study on Activation Plans of Jeongup Maple Festival : Focused on the Visitors of the Maple Festival

Cultural events and festivals has become important as an instrument for the mobilization of tourism and the promotion of local economy. Most of regional festivals were mainly established since 1995, and more than 48 percents of festivals are held in October and May. The purpose of this study is to show the activation plans of the Maple Festival in Jeongup City, Jeonbuk Province. The study was tried to evaluate the satisfaction and motivation of visitors through the field survey. In conclusion, the festival must develop various program, which is necessary to regional culture and is satisfied with visitors and regional inhabitant at the same time.