패키지 상품을 이용한 관광객의 만족 결정요인에 관한 연구

A Study on Satisfaction Decision Factors of Tourists experienced Tour Package Products

The purpose of this study is to propose basic data that will be helpful to travel agencies in making correct decisions about building customer-oriented marketing strategies, by analyzing the influence of two factors - the service values and tourists’ trust - on tourists’ satisfaction with the services by time frame (before-tourism, during-tourism, and after-tourism). The Cronbach Alpha test is used as a confidence of measure index. And then we use LISREL to prove my hypothesis. The analysis shows that before-tourism, during-tourism, and after-tourism affects the service values and tourists’ trust. And the service values and tourists’ trust affects tourists’ satisfaction. Furthermore, during-tourism has the most significant effect on the tourists’ satisfaction.