To develop a regional culture festival, it must be specialized according to the character of the region not to be volatility events; in addition, it must be specialized multi-industry festival to contribute industrial development of the region. Therefore, this paper is researched and outlined about directions and effective methods of opening the Jeju International Beauty Expo to make the culture of beauty of Jeju to multi-industry festival. We study strategies to make unique images of Jeju and held Jeju Beauty Expo after we consider the beauty contents on aspects of industry, region, and methods. The strategies focus on copyright management, construction of network, effective marketing, international coordination system, and formulation of a safety program. And it suggests coexisting of Jeju Brand and industry of Jeju as organizing trade fair, convention, awards, and investment seminar. In conclusion, Jeju International Beauty Expo will contribute to emphasize on the unique character of Jeju and to develop multi-industry festival. And to hold contest of projects for promotion of Jeju International Beauty Expo or 2004 volunteer selection is helpful to activate and inform strategies and purposes of the Expo before opening the Expo.
ABSTRACT
Ⅰ. 서론
Ⅱ. 본론
Ⅲ. 결론
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