Evaluating the Perceptions of Korean Senior Travelers towards the Travel Attraction Choice Behavior

This study determines the perception of Korean senior travelers’ travel attraction preference attitudes. The criteria focused to determine the differences between different segments. The study examines the similarity and differences on the attraction choice behavior between senior travelers. The gained information will be valuable to adminstrators and other private organizations in attending more effective and efficient performance when designing policy and marketing strategies, and it can serve as a frame of reference for future research. These findings can serve the tourist industry as a tool for decision making regarding tourism policy activities and measures for determining priority of assignments aimed at improving elements of the tourist supply.