민박의 문화관광상품화 방안

Cultural Tourism Merchandising for Homestay

This study was undertaken to present the cultural tourism merchandising for homestay. For the first time, it gives a redefinition of the word ‘the homestay’ and forms a concept of the homestay product. In the cultural aspect, benchmarking is used to highlight critical success factors and develops systems to improve attainment of them which will fit the specific operation. The study also develops a useful process of cultural tourism merchandise for homestay. Totally, these valuable methods like benchmarking and conceptualizing are available for the homestay merchandising. The benchmarking of korean homestays involve comparison with American and Japanes homestays. The homestay successful factor, ‘theme’ results from this comparison. So the concept of ‘Jeasekbullie’ and ‘guesthouse’ developed in this study is basically ’Sarangbang’. Son Dae-hyun(1998) suggests that the typical korean homestay originate from ‘the Sarangbang’ in the time of ‘Chosun’. Divided into tangible and intangible part of ‘the Sarangbang’, ‘Jeasekbullie’ and ‘guesthouse’ are applied to two part, respectively. In detail, the theme of ‘Jeasekbullie’ is ‘the traditional building constructed by a famous architect’ and that of ‘guesthouse’ is ‘the personal interaction and private atmosphere’.