호텔 레스토랑 이용 고객의 레스토랑 상품만족과 재방문 의도에 관한 연구

A study on the Hotel Restaurant Visitor’s Satisfaction and Re-visiting Intention of Hotels Restaurant’s Product - Focused on the Super-class Hotels in Seoul -

Recently, the wants and needs of hotel restaurant customers in high quality product and service is increasing more and more. And then, as the competitiveness among the hotel business is getting intensive, it has been changing from the production competitive era, the price competitive era, the quality competitive era to the customer satisfaction competitive era. The purpose of this study was to organize literature related to the disconfirmation theory of the satisfaction of restaurant products, and to purpose the improvements of service quality for hotel restaurant management. The subjects corresponded to this questionaire were 300 hotel visitors who took use of the hotel restaurant product in super-class hotels in seoul, selected by the ranking of the number of having handled them during last year. In order to analysis the nature of the data and verify statistics, the techniques of statistics such as correlation analysis, principal factor analysis, multiple regression analysis were used.