호텔 컨벤션센터 활성화를 위한 마케터의 역할과 전략적 제휴에 관한 연구

A Study on an Activity of a Hotel Convention Center for Marketer’s Role and Strategic Partnerships

This paper arranged the theory of active marketing technology to introduce continued convention by activating hotel convention center, pursuing the rationalization of hotel management, and offering the convenience of convention participants. First, the role of hotel convention marketers is to do the marketing activities through the analysis of the elements effecting on buying behaviors. It is very effective to analyze the element effecting on buying behaviors such as personnel characteristics, cultural features, social levels and way of life and to apply it to the marketing. Second, it is very effective for the hotel convention marketers to have partnership to increase marketing activities of the convention centers. The partnership is to associate, share and participate together. To increase the satisfaction level of utilize various programs to introduce conventions. They need to offer participants the convenience before and after the convention by concluding the partnership with travel agency, shopping center, transportation companies, recreation facilities, tourist restaurant, and so on.