대학생의 사이코그래픽 특성에 따른 관광지 선호유형

An Empirical study on University Students’ Tourist Destination’s Preference of Their Psychographic Characteristics

This study puts its focus on understanding and analyzing tourist motivations, tourist types and finding preferences of tourist destinations from a university students perspective, since they constantly desire to have various experiences. For the theoretical ground of this study, I cited Plog’s theory for travel behavioral types and Maslow’s hierarchy concept for travel motivations and took a survey involving 400 college students . Out of 400 questionnaire, 367 of the questionnaire were used. Statistics such as frequency, factor analysis, ANOVA, multiple regression analysis were used also. The examination on the relations between tourist destination and preference attributes reveal natural environmental preference attributes lead to the choice of tourist area such as beaches, spas while recreational environmental preference attributes to cultural tourist areas, cities and resort areas. The above mentioned study results suggest several points to consider ; travel policy or travel corporations should take travel types and tourist motivations into the first consideration and map out their marketing strategies according to travel types for the better and efficient use of tourist area. Therefore it is necessary to study tourists’ preference attributes first and make a right judgement on demands. Then based on demands, develop and provide the qualities sought after by tourists.