지역축제 참여동기에 따른 만족과 재방문에 관한 연구

A Study on Local Festival Participating Motivation of Satisfaction and Repeat : Namdo Food Festival

The purpose of this study is to comprehensively re-evaluate of festival participating motivation factor determinants. This study employs a survey questionnaire to evaluate the performance of an local festival both theoretically and statistically. A 29-item survey concerning the local festival’s performance was administered to 250 visitors during the festival. The research data are analyzed using three major statistical methods(reliability analysis, factor analysis, and multiple regression analysis). Findings from this study indicate that significant factors affecting festival participating motivation factor are visitors’ satisfaction and revisiting regarding ①marvelous ② deviation ③ sociality ④ friendship ⑤ local.