관광기념품의 경쟁력 제고방안에 관한 연구

Development & Competitiveness of Tourist Souvenirs

Tourist Souvenirs are reminders of special moments or events. However, not many empirical studies of purchasing features of souvenirs by foreign tourists have been conducted in Korea. Even those few studies have done to the development of souvenirs as tourism resources. The purpose of this study is to evaluate the general characteristics on purchasing souvenirs of foreign tourists. Questionnaires were distributed during March 2002 and collected 328 copies of questionnaires which suitable for statistic analysis. It becomes apparent that the development of tourists souvenirs are needed to policy of marketing management which based on the purchasing behaviors of foreign tourists. It is required that components of traditional-modern cultural value, differential value, and economical practicality should be strictly controlled.