인터넷여행사 웹사이트 컨텐츠 개선방안에 관한 연구

A Study on the Improvement of Internet Travel Agency Web-site

Recent global environmental changes by Internet network affect people’s source of information. According to the internet, internet travel agencies also have been affected, and changed to promote their contents or their ways of business since 1990’. They usually make their website in the internet, and supply much information of tourism. There are many internet travel agencies in the internet network, and anyone can touch and use the information. So, people can find beneficial things and products from good tourism website. However, there are only some good internet travel agencies in Korea. Because they have some problems of their contents at their website. Empirical analysis was performed on the basis of these document research. Targets of empirical analysis are travel agencies that are located in Seoul or have homepage on the Internet. Therefore, this study aim presenting the best way of the successful operating with improving the content of the internet travel agency.