文化觀光政策에 대한 觀光 消費者評價 分析

Travel Consumer Valuation Analysis about Culture Travel Policy - Kwang-juㆍChun-nam in Focus -

Travel policy is more developed chance for economy and culture in one country’s region. Nevertheless, country carried out this travel policy’s object affirmative check, study method by consumer’s conduct to perform and achieve with effect, the actual is better than futurist policy plan improvement. Without business policy plan presentation within theoretical range, basis search cost consume and inconsistency travel model don’t mix freely direct or indirect out of consumer’s concern. According to this study, general region people recognized travel policy’s recognition degree and each pattern about expectation mind degree before the culture tourism attraction, improve and analysis the greater part of policies not to recognized region people in present, we present inclusive recognition degree about the culture travel policy. Also, if visitor recognize travel policy, expectation mind appears highly in various aspects. However, travel policy of Kwang-ju and Chun-nam region is not satisfied with expectation mind because of there is plan and development of consumer focus instead of consumer-focus travel. This primary study, travel consumer’s action property is not general inconvenience matter but examined fact by comprehensive travel policy, and especially travel consumer’s expectation mind cause some effect, so we analysis it. Besides to this study, we make a chance, culture travel policy of publicity device to enlarge and to develope.