호텔기업의 관계마케팅 실행요인이 점포충성도에 미치는 영향에 관한 연구

A Study on the Influence of Store Loyalty on Relationship Marketing Influential Factors in the Hotel Industry

In the rapidly changing environment, the competition between hotels has been severe more and more, but it is difficult to secure discriminate attribute of products or superiority in technical aspect between hotels. In this competitive situation, to realize the enterprise aim with low expense, the financial field has to satisfy the diversified demand of customers, maintain good relationship with customers continuously and provide customer oriented service. This study is to strengthen store loyalty of the specific hotel by identifying the relationship between service supplier and customer for the promotion of customer-intended marketing strategy in the service field and the factor forming its quality of the relationship, the examining the influence of the quality of this relationship on switching barrier.