인구 통계적 특징에 따른 소비자의 주류 선택 행동에 관한 연구

A Study On Consumer’s Alcohol Choice Behavior By The Population Statistical Characteristics : Focus On The Consumer Who Visiting Chung-Nam Province 50 Food-Service Industry

The food & beverage service industry consists of every establishment that sells food & beverage to people outside their own home. Recently, The desire of customer is changing very variously as the time passes and the speed of the change is being acceralated. The purpose of this study is to get a valuable information on consumer’s alcoholic choice behavior through the analysis of the various facts connected with consumer’s alcohol choice behavior in the chung-nam province 50 food-service industry and also through the analysis of the interrelation with population statistical characteristic, we can find that there are many difference in alcohol choice behavior. Finally the use of these result would be helpful in deciding the consumer’s alcoholic choice in foodservice industry.