여행사의 관광전자상거래 활성화 방안

A Study on the Methods of Activating Tourism Electronic Commerce in Tour Agents

An activating strategy of tourism electronic commerce on an travel agent is as follows. First, it strengthen convenience of tourist product. Second, considering it with a supplementation of electronic payment system intensely. Third, price policy to be able to enjoy price reduction benefit is required of it. Fourth, an online buyer compares it with an off-line buyer that is provided more Sixth, attractive brand image development that it is matched by the need of target customers, brand image, are needed. By the last, it must continuously keep a magnitude of advertizing media by strategy reinforcement of representative four mass media. Added to this, construction of social confidence from social point of view, tax reduction from economic it, law and system consolidation from political it, and standard legislation and licensed certification authorities establishment from technical it, are required acutely.