현황분석을 통해본 호텔국제회의의 문제점

The Issuses of International Meetings at Hotels on the Basis Current situation Analysis

The purpose of this study is to learn and to analyzethe impact of international conferences on the hotel industry and the potential problems and issues based on the current status. It is also to provide useful information to the industry of international hotel conferencing. The results of this study, found four particular results. First, with regard to holding international conferences, the metropolitan area is preferred over regional areas. Second, because international meetings are concentrated in metropolitan areas, regional hotels have become strategically inadequate Third, the results showed the importance of raising competitiveness by diversifying meeting facilities. Forth, the study showed a preference for Seoul with respect to accommodation and a higer level of satisfaction with respect to the service of food and beverage compared to other regions. hese findings suggest that, while regional governments are aware of the importance of the conference industry, various strategies still need tobe developed and designed to make regional areas more preferable(competitive). The findinds also recommend greater support from the central government.