The purpose of this thesis is to find the difference of the hotel selection behavior among four customer groups; Group Package Tour customers, Foreign Independent Tour customers, Casino Tour customers, Education/Incentive Tour customers, and three nation customer groups. The data for this study was collected from 262 customers who visit 3 casinos in Jeju area. According to the result of empirical study through statistical analysis method, this study would give some useful and actual information to marketer of casino hotel. The casino hotel marketer should develope, design and implement the advertising and marketing strategy reflected each customer’s characteristic(selection behavior on hotel, perception of information source) and nationality.
[ABSTRACT]
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 실증조사 설계와 표본의 특성
Ⅳ. 실증조사 분석
Ⅳ. 결론
참고문헌
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