난타의 문화관광자원적 활성화방안에 관한 연구

The Study on the cultural tourism resource of the Nan-Ta

This research infer to activate cultural tourism resource from the research result of cultural tourism characteristics of “Nan-Ta” and tourist characteristics that have been fixed as a new performance culture. As the result, first, it is necessary to advertise in “Kyong-In”, major tourist area, and to approach major audience, that is, business men and students by area and social level. Second, to have contents in which they are accompanied by friends, relatives, or colleagues. Third, to induce the membership management program publicizing a cultural events with a light performance in subway station and then attracting revisiting of the audience. Forth, to change the existed mutual-way performance to multi-way performance indicating that the audience directly participates the performance and communicate between the audience each other. Fifth, to have market segmentation divided from the age for the level of education, age and income for space, age and educational level for propensity of art, and education for activity. Future research should be about the research activating inbound tourism and comparing overseas performance culture, that is, comparing Korean to Japanese, American, or Chinese tourists.