개인화된 전시 서비스 제공을 위한 관객 반응을 고려한 지능형 인터랙티브 시스템

A Study on Intelligent Interactive System Considering Audience’s Response for Providing Personalized Exhibition Service

The MICE(Meeting, Incentive travel, Convention, and Exhibition) industry grows steadily. Especially, exhibtion inderstry plays an important role as the effective sales and marketing tools. However, lots of studies have focused on the flow analysis of audience traffic, booth recommendation or formulaic interactions between audiences and contents in the exhibition hall. In this study, we proposed an intelligent Interactive system considering audience’s response for providing personalized exhibition service. First, we extracted components of the system architecture through the previous studies. Second, we suggested the system architecture and scenarios for intelligent interactions between audiences and contents. We hope that the proposed system will strengthen the basis for implementing interactive system in the exhibition industry.