소셜네트워크서비스에서 지속사용의도 및 관계채널확장에 영향을 미치는 요인에 관한 연구

A Study on the Factors Affecting Continuous Intention and Expansion of Communication Channels in Social Network Service

To stress the importance of privacy in social networking, I presented an analysis on how information control and information management vulnerability influence trust and privacy concerns in social networking, and how trust and privacy concerns influence the sustainable usage intention of social network services. I also analyzed the factors affecting privacy concerns to present the method to alleviate social network users’ concerns about privacy. Information collection control, information processing control and information management vulnerability were chosen and analyzed as the factors affecting privacy concerns. The results showed that information collection control and information management vulnerability significantly affected trust and privacy concerns; and information processing control did not significantly affect privacy concerns. The relationship between trust and privacy concerns, and sustainable usage intention was statistically significant; and the relationship between trust and expansion of communication channels was also statistically significant.