일제 시대 광고 카피의 연구

A Study on Advertisements in the Japanese Colonial Period

Copy in advertisements shows the usages of language in daily life. That is the reason we are interested in studying copy. Japan's annexation of Korea from 1910 to 1945 had a great influence on Korean language. Its trace remains remarkably in the copy of that period. This paper compiled advertisements from newspapers in the Japanese Colonial Period and classified the style of copy according to the letter used in advertisements. After appearing first (1886. 2. 22. <Hanseong-Jubo> (한성주보)) in the Modernization Period, advertisements in newspaper greatly increased during the Japanese Colonial Period. Various letters are used in copy during that period : Hangeul (native Korean), Chinese characters (漢字), Kana (假名, Japanese letter), and Alphabet. Those letters are chosen according to the target of advertisement, because each class mainly uses different letters to communicate.