집합주택 외관에서 시각적 이미지에 관한 연구

A study on the Visual Image in Exterior Design of Housing Buildings

This study aimed to propose the evaluation model of forecasting visual quality of apartment buildings, which would be a useful tool to make the architectural concepts correspondent with user needs. This study was carried out through the four-step experiments as follows. The first step is to grasp the user's visual evaluation construct. To do this. the 22 adjective phrases were extracted, which were applicable to all apartment buildings. The second step is to analyze the user's visual preference, which is measured as the user's psychological quantity on the apartment buildings by S. D. ( Semantic Differential) Method. The third step is to analyze the five psychological-factors obtained by the Factor Analysis. The perceptual images on the 41 experimental subjects were checked up though evaluatingand analyzing the factor scores of each subjects for each psychological-factor. The fourth step is to analyze, it was identified how the similarity of various characters in a building is mirrored on the user's psychological quantity and how buildings are grouped by it.