성인여성의 패션명품 구매실태에 관한 연구

A Study on Purchasing Practice of Fashion Luxury goods - Focused on Purchasing Items, Source of Information, Purchasing Place

The purpose of this study was to investigate the purchasing practice in luxury goods in adult women. The samples were 548 adult women living in Gwangju. Statistical analysis was achieved by using frequency, percentage, mean, standard deviation, X². The main results of this study were as follows: First, The women were mainly bought the luxury goods such as bags and purses. The purchasing items in luxury goods differed significantly according to variables such as age, marital status, level of education, monthly household income, monthly personal expenditure, value of ostentation, value of symbolism, value of high quality, satisfaction for luxury goods. Second, The source of information in luxury goods were family and friends. The source of information in luxury goods differed significantly according to variables such as age, marital status, level of education, job, value of high quality, satisfaction for luxury goods, repurchase intention for luxury goods. Third, The women were mainly bought the luxury goods at department store. The luxury goods purchasing place differed significantly according to variables such as age, marital status, level of education, job, monthly personal expenditure.