서울시 상가 월세에 영향을 주는 요인에 관한 연구

A Study on the Factors Affecting Monthly Rents for Retail Units in Seoul

1. CONTENTS (1) RESEARCH OBJECTIVES There are few studies on the factors of monthly rents for retail units by using multiple regression analysis, and it is not easy to find the study on monthly rents for retail units in Seoul The purpose of this study is to find the influencing factors on the monthly rents for retail units by using multiple regression analysis. (2) RESEARCH METHOD The dataset for this analysis was collected from local retail market of gangnam-gu in Seoul. The dataset shows the individual retail units and local market characteristics of gangnam-gu in Seoul. Linear regression analysis model was used for the estimating retail rents and sale prices. (3) RESEARCH FINDINGS The results of this research are as follows: the most important factors of the monthly rents for retail units are size of the retail unit, age of the property, and sale prices in the retail market in Seoul. 2. RESULTS The purpose of this study is to find the influencing factors on the monthly rents for retail units. Especially, this study was focused on Gangmam-Gu in Seoul. As results, the most important factors of the monthly rents for retail units in Seoul are size of the retail units, age of the property and sale prices in the retail market in Seoul. The size of the retail unit, age of the property, and sale prices are statistically significant and positive.