일본 건설회사와 부동산회사 경영전략의 비교분석

Comparative Analysis of the Business Strategy between Construction Company and Real Estate Company in Japan

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to find characteristics of the strategy of construction company and real estate company in Japan and its implications. Through this study, the development and strategy of construction and real estate industries in Korea is predicted. (2) RESEARCH METHOD This study adopted the existing theoretical and practical literature review, the analysis of financial statements related companies and interview contents to persons who relate construction company, fudosan(real estate) company in Japan. (3) RESEARCH FINDINGS This study finds that the scale of construction industry has been fast down in two decades. The reason why construction industry has declined in Japan is to combine the shrinkage of demand and population with the false strategy of construction companies. However, the scale of real estate industry has been increasing because of adequate strategy of real estate companies. 2. RESULTS This study is to analyse the changes and the business strategy of construction and real estate industries in Japan. The results are as follows. After 200S, construction companies started development, stock or fee business like real estate companies did. However, they haven't experienced this business before and don't have the competitiveness in those fields because of focusing on their own traditional business. Therefore Korean construction company has to learn the business strategy of real estate company, not construction company in Japan.