男子大學生의 欲求와 衣服의 評價基準과의 關係 研究

A Study on the Relationship between Needs and Criteria of Clothing Evaluation of College Males

The purpose of this study was to find out the relationship between needs(need for abasement, autonomy, exhibitionism, sex, achievement, emotion) and criteria of clothing evaluation(aesthics, status symbolism, modesty, economy, fashion) of college males, and to find out the relationship between criteria of clothing evaluation and demographic variables. (college, proportion of female in department, income.) For this study, the quetionnaire were administered to 386 college males. The data were analyzed by using Pearson’s correlation, F-test, Partial correlation. The results of this study were as follows: 1) Need for achivement was strongest and need for exhibitionism, need for sex was generally strong among college males. 2) There were not significant differences in criteria of clothing evaluation according to proportion of female in department, and college too. But there were significant differences in criteria of clothing evaluation according to the income. 3) Significant positive correlation were found among the three criteria of clothing evaluation: aesthics, status symbolism, fashion. And modesty correlated significantly with economy at the .001 level. 4) There were significant positive correlation between need for abasement and modesty(p＜0.001), economy(p＜0.001). But there were negative correlation between need for abasement and fashion. Need for exhibitionism, need for sex positively correlated with aesthics, status symbolism, fashion. While need for sex negatively correlated with modesty. And need for achievement positively correlated with aesthics. 5) When status symbolism and fashion were controlled, need for exhibitionism and need for achievement positively correlated with aesthics at the .001 level. While need for sex not significantly correlated with aesthics when fash ion was controlled. When aesthics was controlled, need for exhibitionism significant positively correlated fashion at the .001 level. When aesthics and fashion were controlled, need for sex correlated significantly with status symbolismat at the .01 level. After status symbolism and aesthics were controlled, need for sex correlated significantly with fashion at the .01 level and need for abasement negatively correlated with fashion at the .001 level. When fashion and status symbolism were controlled, need for exhibitionism and need for achievement significantly correlated with aesthics at the .001 level.