여대생의 내향적-외향적 특질과 신체 만족도에 따른 의복 이미지 선호도

The Clothing Image Preference According to Internal-External Trait and Body Cathexis

The purpose of this study was to investigate the effects of internal-external personal traits and body cathexis of college women on their clothing image preferences. Data were collected using questionnaire from 400 female students from 4 Universities located in Kwangju. Data from 332 respondents were analyzed using SAS package. The frequency, percentage, arithmetic mean, t-test, correlation. Principal Factor Analysis were used. The results were as follows: 1. The body cathexis of respondents to their own body was not so high, the satisfaction to their body parts were face features, shoulder, arms and hands, legs and feet, height, torso, physique, weight orderly. 2. The clothing image preferences classified by the 5 factors : usual-individualis tic, casual-formal, refined-splendid, and masculine-feminine image. 3. The extroversion group preferred the individualistic clothing image more to introversion group and the introversion group preferred the masculine clothing image more to extroversion group. 4. Higher the body cathexis respondents preferrer the splendid and the individualistic clothing images. 5. Higher the satisfaction to face features, shoulder, arms, and hands, legs and feet the respondents preferrer the splendid clothing image. 6. Higher the body cathexis, the respondents belong to introversion group preferrer the splendid clothing image, and the respondents belong to extroversion group preferrer the casual clothing image.