중ㆍ고등학생의 자아존중감과 부모태도가 충동구매성향에 미치는 영향

The Influences of Self-esteem and Parental Attitude on Impulsive Purchase of Middle and High School Students

The purpose of this study was to examine the influences of the self-esteem and parental attitude to the impulsive purchase of adolescents. The samples were selected from 801 adolescents. Cronbach’α, one-way ANOVA. Duncan’s multiple range test, and multiple regression were used as statistical analysis. The results were summarized as follow: 1) Resulting from the one-way ANOVA, the self-esteem showed significant difference by mother’s level of education. The father’s attitude showed significant difference by sex. Impulsive purchase showed significant differences by mother’s level of education and father’s occupation. 2) Resulting from multiple regression analysis, the impulsive purchase of adolescents had the linear relationships with the variables such as parental attitude, self-esteem, and mother’s level of education. The most influential variable was parental attitude.