해운기업의 지속가능경영 활동이 고객만족과 기업의 신뢰에 미치는 영향에 관한 연구
A Study on the Influence of Sustainable Management Activities on the Customer Satisfaction and Corporate Trust in the Shipping Industry
- 한국해양비즈니스학회
- 해양비즈니스
- 제20호
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2011.1291 - 111 (21 pages)
- 177
This paper reviews achievements of international shipping companies in terms of sustainable management. Also, This paper includes an empirical study on the influence of sustainable management activities on the customer satisfaction and corporate trust through questionnaire survey and interview to international traders and freight forwarders. In conclusion, the shipping industry is not different from others with respect to sustainable management. In order to survive recent fierce competition, the industry as a whole needs to take its responsibility to the community where it belongs.
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
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