중국진출 한국 물류기업의 물류수행 요소인식과 수준에 관한 연구

A Study on the Level and Recognition of Logistics Practice Elements for Korean Logistics Companies in China

Recently, China’s logistics market is becoming very competitive. Multinational companies and logistics companies in China are already building a network of logistics market and has been preempted. Expanding trade between Korea and China is leading entry of Korea logistics enterprises to China logistics market. However, in China logistics network and service coverage of Korean logistics companies are limited. The purpose of this study is to investigate motive of market entrance in China and examine differences in perception of Korean logistics companies by using Chi-Square Test and ANOVA. Also, the level of logistics activation elements in China logistics market is analyzed through using to IPA. As a result, there are some distributions of differences with the type of business and logistics activation elements in China logistics market. Also important factors to perform the logistics activities in China were classified into three categories, the logistics service factors, there is a need to improve the future. In the future, the Korean company’s logistics strategy and research is needed on the relevance of the performance.