國際 마라톤 大會 共同 開催地 정주와 개봉시 住民 認識에 관한 考察

The Comparative Analysis of the Community Perception in Zhengzhou and Kaifeng City For China Zhengkai International Marathon

China Zhengkai International Marathon is a famous international sports competition of China. In particular, Zhengkai International marathon was conducted at Zhengzhou and Kaifeng. so most residents are from city of Zhengzhou and Kaifeng. In this study, residents of China Zhengkai International Marathon may be segmented by Zhengzhou group and Kaifeng group in order to examine residents’ perception. Then find out residents’ perception differences between Zhengzhou and Kaifeng respondents. This study made four hypothesis for China Zhengkai International Marathon marathon citizen perception, regional impact, regional image and demographic factors. First, find out differences of citizen perception between Zhengzhou and Kaifeng respondents. Second, investigate differences of regional impact between Zhengzhou and Kaifeng respondents. Third, examine differences of regional image between Zhengzhou and Kaifeng respondents. Fourth, analyze differences of demographic factors between Zhengzhou and Kaifeng respondents.