충북지역 도시여성의 가족생활주기에 따른 의생활양식

Women’s Fashion Lifestyle according to Family Life Cycle in Chungbuk Province

In order to investigate the behavior of clothing and consumption, depending upon family life cycle, we chose 1,200 females, who live in Chong-ju and Chung-ju. The results are as follows; 1. In most families, ₩80,000 on average was spent on clothing a month and the amount spent on that yearly was different, according to the family life cycle. The expenditure was highest when their children became adults, and also got married. 2. In the study on the purchasing place, they all used the agents and the permanent discount stores, but the kinds of the clothes purchased varied in each place. Depending on the regions, the clothes bought in the stores showed meaningful differences. In Chong-ju, all clothes were bought more in department stores than in permanent discount stores; on the other hand, people in Chung-ju used clothing agents more often than department stores. 3. In the study on using non-store retailer when they would buy household good and clothes, in case of clothes they used CTV and catalogues; on the other hand, cultural goods were purchased more on the internet. 4. In analyzing the factors to comprise the patterns of life in clothing, the study showed that they were composed of aesthetic aspect, fashion and the attention of appearance, reasonableness and economical efficiency, and the symbol of social status, and so on. As a whole, aesthetic aspect was the highest of all, and the symbol of social position, the second and reasonableness and economical efficiency, the third and fashion and the attention of appearance, the last. This means that the females in Chung-buk are apt to think of clothes as the expression of their beauty and the symbol of their social status. 5. The styles of life in clothing showed meaningful difference depending on the family life cycles, but they show little difference in the case of regions.