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A Research on the Awareness and Image Evaluation of Body-painting

This research is focused on awareness and image evaluation of body-painting which is systematization data is needed. This study was investigated about recognition, images and the usage of body-painting by 20's∼30's in the Cholla regions. The results were as follows ; 85.9% of the participants answered ‘they know body-painting’, and Demographic characteristics were differenced between groups affected by age, sex, occupation. Main information sources of body-painting were a various festival, competition and mass media. The 28 adjective pairs were selected to investigate for body-painting images. As a result of factor analysis ‘Favorable’, ‘Sexual’, ‘Personality’, and 'Familiarity', 'Intelligence', 'Dignity' factors have been identified as 6. The most important factor is Favorable factor. Demographic characteristics as age, education, occupation and income were differenced between groups. According to the results of the study the effectiveness of Body-painting can be estimated highly the people and predict the response is expected.