향수에 표현된 이미지 스케일링에 관한 연구

A Study on Image Scailing Expressed in Perfume

This study has attempted to have a better understanding of image scaling which plays a pivotal role in conceiving and expressing beauty design by analyzing formative images by perfume color and shape of perfume bottle and suggest a possibility of diverse expressions. The perfume image has been analyzed with its color and shape of perfume bottle without considering its scent. The results if image scaling for perfume have been shown in Figure 28. First, according to image scaling on perfume, it was easy to deliver and separate emotional images by Image Research Institute (IRI) image scale announced by IRI INC. Second, it was able to make expressions by the image scale of perfume because the expression of an emotional group has been transmitted by emotional image. Third, the emotional image expressed in the shape (silhouette), materials and decoration of perfume bottle has made image scaling possible.