중국기업 내부역량과 기술수용요인이 전자무역 구현수준과 기업성과에 미치는 영향

A Study on the Effects of Internal Competence and Technical Acceptance Factors on Implementation Level of E-Trade and Business Performance in Chinese Firms

The purpose of this paper is to contribute to the activation of e-Trade in China by identifying the effects of internal competence and technical acceptance factors on implementation level of e-Trade and business performance in Chinese firms. From the examination of relative theories consisted of Resource-based theory and Technology acceptance model, this paper constructed the integrated theoretical framework. To verify the hypotheses, this paper addressed 300 questionnaires to Chinese firms which perform e-Trade in China. 246 questionnaires were collected, of which 223 were valid. This paper derived statistics by means of SPSS/PC version 20.0 statistics package. The results are as follows: First, most of internal competence promoted the acceptance of e-Trade. Second, the acceptance factor of e-Trade influenced the implementation level of e-Trade of Chinese firms. Third, business performance was influenced by the implementation level of e-Trade.