觀光 關與度, 觀光地 選擇屬性이 行動意圖에 미치는 影響關係 硏究

Effect of Tourism Involvement on Selection Attributes of Tourist Destination and Behaviour Intention

This study aims to examine the effect of tourism involvement on selection attributes of tourist destinations and behaviour intention. For this study, empirical analyses were made based on the questionnaires among 217 tourists who visited Water-front. The results are as follows: First, tourism involvement influenced price, information, accommodation in terms of selection attributes of tourism destinations. Second, tourism involvement was a very important factor when potential tourists choose tourism destinations, while price and information affected on behavior intention the most significantly among the selection attributes of the tourism destination. Third, additional facilities such as shopping malls, souvenir shops, indigenous products, and amusement facilities should be provided to vitalize tourism destinations from their own aspects.