農村觀光經營主의 企業家 精神이 事業成果에 미치는 影響

The Influence of Entrepreneurial Management Postures on Business Performance in Rural Tourism Business

This study focus on developing effective ways of increasing performance of individual rural tourism business. To achieve research purposes, this study applies empirical investigation about the influence of entrepreneurial management behavior of rural tourism managers on business performance. Then, it suggest required entrepreneurial postures of rural tourism manager based on the results. The result shows that entrepreneurial posture of rural tourism manager is consist of innovativeness, risk taking, aggressiveness and competitiveness. Most of them have statistically significant influence on business performance.