On the Performance Evaluation of the Chinese Container Liner Shipping Companies: A Case Study on COS CON, CSCL, and Sinolines by Applying an AHP Model

This study aims at helping Chinese container liners keep constant competitiveness in the heated competition Analytic Hierarchy Process (AHP), a mathematics-based, multi-criteria decision analysis methodology is applied in the study to the performance evaluation on the three biggest Chinese container liners : COSCON, CSCL, and Sinolines. Through the final results of AHP model, we completely learn the current situation of Chinese liners, therefore they are able to enhance the competitive advantage from modifying operation strategy and competition strategy in accordance with the shipping market.