Student Travelers

This study determines the perception of attraction preference attitudes and, to investigate selected destination choice criteria which determine travel image. This study results that the student travel were on the basis of active tourist activities such as sports and adventure. They were more likely to prefer exciting leisure activities, and less likely to desire relaxed and quiet activities. They prefer excitement and adventure in a vacation and are typically long-term, interested in self-development and less expensive accommodations. The information presented in this study will be helpful to the policy makers and marketing planners formulating public and private sector tourism business for students. In marketing implications, this study is to present the market segmentation which adapts marketing planning and management to achieve the tourism business for the students by determining their perceptual behavior on attraction choice. In political implications, the study gives a guide to develop student touristoriented tourist attractions and it will be an indicator of student tourism policy to promote their travel.