관광지 선택 속성이 전반적 만족도와 행동의도에 미치는 영향

The Effects of Selection Attributes of Tourist Destinations on Satisfaction and the Intention of Behavior －Focusing on the Hyenchungsa－

The first purpose of this study is to confirm the effect of selection attributes of tourist destinations on satisfaction and the intention of behavior. The second purpose is to confirm the effect between satisfaction and the intention of behavior. And the last is to confirm the degree of effects of selection attributes of tourist destinations on satisfaction and the intention of behavior. In order to achieve these purposes, 3 assumptions were established after the review of preceding studies, documentary records, and a questionnaire as the basis for a statistic analysis was made. A survey to target those who visited Hyenchungsa was conducted. A statistic analysis was performed with the data collected through this survey. The statistic program used to verify the established assumptions was SPSS 20. All of the established assumptions were adopted.