浙江温泉旅游资源开发模式的研究

A Study of Development Mode of Spa in Zhejiang -Taking Japanese Mode as a Reference-

日本的温泉旅游产业开发闻名于世 , 温泉旅游已经成为日本人日常生活中一种重要而独特的休闲方式。在不同的经济发展时期日本开发温泉旅游的形式各不相同, 不同地区的温泉旅游产品也各具特色。本文拟从浙江省温泉旅游资源及开发现状入手, 。鉴日本的主题度假型、疗养型、文化型和综合型温泉旅游产业的开发模式, 探讨浙江温泉旅游开发中需关注的温泉产品差异化、文化性、多样化及生态环境保护的发展创新模式。 The development of spa in Japan is world-famous while tourism of spa has become an important and unique way of leisure in Japanese daily life. The development modes of spa are different in its different economic periods and the tourist products also vary from region to region. This paper attempts to discuss the product difference, culture, diversity and eco-friendly creative patterns in developing spa in Zhejiang, taking the Japanese modes as a reference with regard to their holiday-making type, health care type, culture type and overall type.